Professional & B2B Services
B2B service firms spend on Google Ads, LinkedIn, events, and content, then wait months while prospects run proposals and committee reviews. Spectacle tracks the entire journey from first click to signed contract.
Trusted by B2B teams tracking $200M+ in annual revenue
The Problem
Your buyers research, compare, involve stakeholders, and negotiate — across 60 to 180 days. Your tools stopped watching months ago.
Google Analytics expired the session data. Your ad platforms' attribution windows closed after 7–28 days. Five months of marketing, gone from the record.
The deal closes for €40K and your CRM says "referral" — because that's what a partner typed in. The real answer involves 4 channels and 12 touchpoints.
The partner clicked a LinkedIn ad. The associate read your blog. Procurement checked your pricing. Your analytics sees three strangers, not one deal.
The Solution
Track customer journeys spanning months, not days. Connect early awareness to revenue at the end of the funnel — and finally credit the channels that started it all.
B2B service buyers come back 8, 10, 15 times over months before anyone talks to your team. Spectacle captures every visit with source, campaign, and timestamp.
Every visit logged — source, campaign, timestamp
Journeys tracked for months, not sessions
Research phase visible long before the first call
No lookback window to expire your data
When a prospect finally books a call or fills a form, Spectacle stitches their entire browsing history to a known identity and a real CRM opportunity.
Anonymous visits stitched back on form fill or booking
Full history connected to the CRM opportunity
Persistent first-party identifiers survive cookie clearing
Calendly and form conversions captured automatically
Company-level tracking combines touchpoints from every stakeholder at the same organization into one unified B2B journey, connected to one deal.
Multiple contacts merged into one company journey
See which content reaches decision-makers vs. influencers
Account-level rollups via CRM joins
One deal, one timeline — not four separate stories
Revenue from closed deals flows in from HubSpot or Salesforce and distributes across the full journey — campaigns credited for contracts, not inquiries.
Deal values pulled from your CRM automatically
Revenue distributed across 4 attribution models
Pipeline by campaign, time-to-close by source
Cohort revenue: Q1 engagement → Q3 contracts
KPI
Contract revenue, not form fills — attributed across every channel that built the trust.
Lookback
Journeys tracked from first touch to signed contract, however long that takes.
models
Linear, First Touch, Last Touch, U-Shaped — compared on the same revenue.
First-party
No third-party cookies. Your own data, from your site and your CRM. Not a platform's estimate.
min
To connect your CRM, ad platforms, and site, no data project required.
Platform Features
Every tool tracks trust built over months — not sessions.
The full path from ad click to signed contract, filterable by channel, campaign, or practice area.
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Prove thought-leadership campaigns start the deals your partners close.
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Build the dashboard your CMO opens on Monday. Filter and pivot revenue data by any dimension, channel, campaign, ad group, cohort, time period. Share live links with anyone who needs the numbers.
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John Doe
CEO
John Doe, CEO of Tech Innovations
John's team at work
Integrations
Spectacle syncs natively with the CRM, ad platforms, and analytics tools your organization already uses to bridge the gap between top-of-funnel clicks and final conversions.
FAQ
As long as it takes. There is no lookback window, so every touchpoint stays in the journey until the deal closes, whether that is 2 weeks or 12 months. When a visitor identifies themselves later (form fill, login, CRM match), their earlier anonymous visits are stitched into the same journey. Your 4-month, 6-month, or 12-month cycle is one continuous journey.
The marketing before the referral. That "referral" Googled your firm and read 4 pages before the introduction; the webinar 6 months ago kept you in memory. Spectacle shows the channels that put you on someone's radar. You're not replacing relationship-driven growth, you're seeing what fuels it.
Yes. Deal values in your CRM flow into Spectacle as revenue. A $5K project fee and a $500K annual retainer work the same way.
When contacts from the same organization interact with your marketing, Spectacle combines their touchpoints into a single company journey. Critical when 3 to 5 people research independently before anyone reaches out.
If you spend on Google Ads, LinkedIn, or content and want to know which investments produce clients, yes. Plans start at $99/mo, and Spectacle pays for itself the first time you move budget from a campaign that generates inquiries to one that generates signed contracts.
Spectacle B.V. | Wilhelminapark 42 | 3581 NK | Utrecht | The Netherlands
