For RevOps & Data

Stop firefighting data. Start engineering the revenue engine.

Marketing, product, and CRM data live in different shapes, with different definitions of "conversion." Spectacle pulls them into one schema. Natively integrated, server-side, and reliable across the customer journey.

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The Problem

Your data stack is the bottleneck

Every team wants the same number. Nobody's pulling it from the same place.

The Schema Mismatch

Marketing's "lead" is sales' "MQL" is product's "signup" is finance's "customer." Every report starts with a definition fight.

The CSV Treadmill

You're stitching exports from Google Ads, Meta, LinkedIn, HubSpot, and Stripe every week, and the result still ages by Monday.

The Black-Box BI Tool

Your dashboards show a number, but you can't trace it back to the journey or the campaign that drove it. Finance asks "why" and you're rebuilding the report from scratch.

The Solution

Attribution that lives in your stack, not on top of it

One schema. Native syncs. Identity stitching that actually holds. Spectacle gives RevOps and data teams a system that fits inside the modern stack — without the data-warehouse overhead.

Unified Data Schema

Every marketing click, trial activation, and CRM deal maps to one cohesive schema. No more reconciliation. No more "which definition are we using this quarter."

One canonical event model across marketing, product, and CRM

Custom event definitions without breaking historical data

24 months of historical backfill on day one

Native Stack Sync

Spectacle pulls revenue and deal data from every CRM your org might run — HubSpot, Salesforce, Pipedrive, Odoo, D365, Monday, Zoho — and Stripe. Spend pulls in from your ad platforms; audiences push back out. No CSVs, no Zapier duct tape, no manual mappings to maintain.

8 native CRM integrations — pulled in, no manual stitching

Conversion API on Google and Meta; Matched Audiences on LinkedIn — audiences pushed out continuously

Server-side, first-party tracking — durable and post-cookie

Cross-Device Identity Stitching

Anonymous sessions, known users, and account-level visitors resolved into a single journey. The moment someone identifies themselves, every prior touchpoint stitches back.

Persistent first-party identifiers that survive cookie clearing

Anonymous → known stitching on form fill, login, or CRM match

Account-level rollups via IP and CRM joins

Multi-Model Attribution

Four attribution models, applied transparently. When finance asks how the number was built, you can show them — first, last, linear, U-shaped — side by side.

4 attribution models — first, last, linear, U-shaped — applied to the same dataset

Click-only attribution on LinkedIn, no view-through inflation

90-day attribution windows tuned for B2B deal cycles

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KPI

A stack your team stops babysitting

Less CSV stitching. Less data-warehouse ticket queue. More time on the things RevOps and data actually want to build.

4

hours

Weekly time recovered when CSV reconciliation moves to native sync.

1

schema

Unified across marketing, product, and CRM, no more definition fights.

8

crm's

Natively integrated: HubSpot, Salesforce, Pipedrive, Odoo, D365, Monday, Zoho, Stripe. Revenue and deal data pulled in continuously.

12

months

Of historical data backfilled the day you connect your stack.

Platform Features

Built for the people who own the data layer

Every tool in Spectacle is designed to fit into a modern data stack, not replace it.

Cross-Channel Funnels

Visit → Lead → Customer funnel with per-stage attribution, filterable by every dimension in your schema.

  • Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view, no SQL, no exports, no stitching.
  • Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or come back six months later.
  • Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.

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LinkedIn Company Attribution

Click-only attribution. 90-day windows. 12 months of historical data — auditable end to end.

  • Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
  • Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
  • Stop cutting the channel that's actually working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.

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Reporting Hub

Slice and Dice explorer — drill any metric by any dimension, no SQL required.

  • Replace the four-tool reporting stack — GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
  • End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
  • Build the board deck once. Save and share live views by role. Leadership sees the numbers; nobody has to defend the methodology again.

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company identification

IP-based company resolution. Priced per identified company, starting at $0.08 each.

  • Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
  • Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
  • Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.

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Audience Hub

Server-side audience sync — Conversion API on Google and Meta, Matched Audiences on LinkedIn.

  • Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
  • Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behaviour and CRM stage — not platform guesses.
  • Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

Integrations

Drops into the stack you already run.

Native, server-side, no CSV stitching. Spectacle pulls revenue from every CRM your org runs and pushes audiences out to your ad platforms — all in an afternoon.

See all integrations

FAQ

On request we can deliver Reverse-ETL to BigQuery, Snowflake, or Databricks.

Every visitor gets a persistent first-party ID. When they identify themselves (form fill, login, CRM match), every prior anonymous touchpoint stitches into one journey. Company-level rollups combine contacts from the same organization through IP and CRM joins.

No. Spectacle maps your existing events into its schema; you don't rename anything. Custom event definitions work without breaking historical data.

Faster to stand up, with native CRM and ad-platform integrations and the models built in. Spectacle is an opinionated revenue-tracking layer, not a warehouse replacement.

Yes. Spectacle B.V. is a Dutch company, processes data under the GDPR and the Dutch UAVG, and hosts on AWS inside the EEA (Ireland). Tracking is first-party through your own server-side GTM container or Google tag: no third-party cookies, no fingerprinting. Lens identifies companies, not individuals. ISO 27001 certification is in progress. Email privacy@spectaclehq.com for our DPA and sub-processor list.

Ready to give your
team back their week?

One schema, native syncs, raw data access — and a marketing
number finance signs off on. Set up in minutes, not months.

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See what's driving your pipeline and revenue

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