Cross-Channel Funnels
Every platform takes credit for the same conversion. Add the dashboards up and you've made 3x more revenue than your finance team can find. Spectacle gives you one journey instead: first click to closed revenue, across paid, AI, and organic.
Trusted by B2B teams running enterprise LinkedIn programs across $500M+ in pipeline
KPI
Every touchpoint on one timeline, attributed to real revenue from your CRM and Stripe.
The revenue your platforms claim, versus what finance can actually find.
models
First touch, last touch, linear, U-shaped. Watch credit move between channels.
Window
Two days or six months. Every touchpoint is kept either way.
Enterprise-depth attribution. The tools you're comparing us to start near €1,000.
Key Characteristics
A LinkedIn ad Monday, organic Wednesday, a Google ad Friday. Each platform claims the conversion.
One snippet logs every visit: source, medium, campaign, and timestamp. Paid, AI, organic, direct, email, and referral all land in the same place.
UTMs, referrers, and ad click IDs matched automatically
Standard campaign tagging is all you need
Every major ad network, plus the channels with no dashboard at all
The moment someone identifies themselves: a form, a demo, a trial, every anonymous visit before that connects into one timeline. Twelve touchpoints across four channels over six weeks becomes one journey.
Anonymous visits linked back once someone converts
Everyone from the same company merged into one buying journey
Journeys spanning days or months kept whole
Revenue from your CRM and Stripe flows in and spreads across the journey. You see what each channel contributed in context, instead of five platforms each claiming all of it.
Real closed revenue, not conversion counts
Four models: first touch, last touch, linear, U-shaped
Switch models and watch how much the credit moves
Channels don't work alone. Spectacle shows which combinations: LinkedIn first, organic return, Google closes. So you stop judging each channel as if it ran by itself.
Channel combination reports ranked by revenue
Spot the channel that always starts deals but never closes them
Find where paid and organic are paying for each other
John Doe
CEO
John Doe, CEO of Tech Innovations
John's team at work
Use Cases
B2B SaaS
4 people from the same company touch 6 channels over 4 months, and your CRM records one lead with one source. Spectacle merges them into one account journey, so credit lands where the deal started.
Everyone from the same company merged into one journey.
Touchpoints connected to pipeline and closed-won revenue.
See which channel combinations open deals.
Journey windows matched to your real sales cycle.
Learn more
Product-Led Growth (PLG)
Your funnel ends at revenue, and signup is the halfway point. Spectacle maps every step from first visit through activation to upgrade, across every channel, so you see where momentum dies and which sources power through.
Funnel steps mapped to your activation events.
Conversion rate per step, split by channel and campaign.
Spot the sources that drive signups but never activate.
Compare self-serve and sales-assisted paths side by side.
Learn more
Long-Funnel B2C
A buyer clicks an ad in March, returns through organic in May, and converts in September. GA4 files that whole journey under direct. Spectacle stitches every visit into one funnel, so you see where long journeys stall and which early campaigns started the ones that close.
One funnel view across paid, AI, and organic touchpoints.
Drop-off per step, across visits that span months.
Trace credit back to the first ad in the journey.
Connect offline steps like calls, viewings, and appointments into the same funnel.
Learn more
Integrations
Spectacle syncs natively with LinkedIn Ads, your CRM, and every major analytics tool you already use — bridging the gap between top-of-funnel impressions and final revenue.
Live revenue dashboards, automated attribution, and reports your CFO will actually believe. Set up in minutes, not months.
Spectacle B.V. | Wilhelminapark 42 | 3581 NK | Utrecht | The Netherlands
