Reporting Hub
Revenue by channel. ROAS by campaign. LTV by cohort. Spectacle gives you the numbers leadership asks for, without the 4-hour spreadsheet scramble every Monday morning.
Trusted by marketing teams reporting to $500M+ in annual revenue
KPI
Numbers grounded in real CRM and Stripe data, no manual reconciliation, no spreadsheet drift.
hours
Weekly time recovered when reporting moves from spreadsheets to Spectacle.
models
Attribution models compared side by side in one view — Linear, First Touch, Last Touch, and U-Shaped.
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From a top-line metric to a full dimension breakdown. No SQL, no data ticket.
csv's
Required. Revenue and ad spend sync automatically from your CRM, Stripe, and ad platforms.
Key Characteristics
Each used to take a different spreadsheet and a different hour.
In Spectacle, they're already built.
Pick a metric: revenue, ROAS, conversions, customer count. Break it down by any dimension: channel, campaign, landing page, country, device, UTM parameter. No SQL, no data tickets, no waiting three days.
Filter and pivot any marketing metric across any dimension
Compare attribution models
Save explorations as live dashboards you can share
Group customers by signup month, acquisition campaign, or first-touch channel,
Cohort grouping by acquisition month, channel, or campaign
Track revenue maturation over 3, 6, 12 months and beyond
Compare LTV across channels with one chart
Build a CMO dashboard with channel-level performance. A growth dashboard with campaign ROAS. A board dashboard with quarterly overviews. Share a live link: no exports, no Monday morning rebuild.
Dashboards tailored per stakeholder, updated in real time
Shareable links to reports.
Revenue flows in automatically from HubSpot, Salesforce, Pipedrive, and Stripe. Attribution models distribute it across channels and campaigns. By the time you open Spectacle on Monday, the numbers are already there.
Native CRM and billing integrations, no CSV uploads
Attribution applied across all 4 models simultaneously
Real-time updates as new deals close and new spend posts
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CEO
John Doe, CEO of Tech Innovations
John's team at work
Use Cases
B2B SaaS
Reporting in B2B SaaS is political: every team has its own number. Spectacle gives marketing, sales, and finance one dashboard, pulled from the same CRM and Stripe data.
Pipeline-stage reporting by channel and campaign.
ROAS calculated from closed-won deals.
Cohort LTV across acquisition channels.
Board-ready quarterly revenue summaries.
Learn more
Product-Led Growth (PLG)
In PLG, the funnel runs past conversion into activation and retention. Spectacle reports the metrics that predict MRR growth: activation rate, time to value, and cohort revenue (e.g., all signups from March).
Visit → lead → customer funnel mapped to your activation events.
Cohort revenue by signup month, channel, and campaign.
Lead-to-customer rate and CAC by acquisition source.
Live dashboards for growth, product, and finance.
Learn more
Long-Funnel B2C
Last month's conversion data isn't enough when the campaign that mattered ran 4 months ago. Spectacle reports across the full journey, from first touch to final conversion.
First-touch revenue side by side with last-touch.
Cohort revenue over 3, 6, and 12 months.
Time to conversion by source.
Multi-touch journey reports for finance, education, and real estate.
Learn more
Integrations
Reports combine data from your ad platforms, CRM, payment processor, and website — all in one place, all live, all attributed.
Live revenue dashboards, automated attribution, and reports your CFO will actually believe. Set up in minutes, not months.
Spectacle B.V. | Wilhelminapark 42 | 3581 NK | Utrecht | The Netherlands
