For Founders & CFOs

Two reports. One revenue. Finally on the same page.

Marketing reports one revenue number. Finance reports another. Spectacle ties every ad-spend euro to closed-won deals in your CRM and paid invoices in Stripe. So the board reviews one source of truth, not two.

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The Problem

Your marketing ROI report doesn't tie to your P&L

Marketing says ROAS is 4x. Finance says spend is up and revenue is flat. Both are using real data. Both can't be right.

The Two-Source Problem

Marketing pulls "conversions" from ad platforms. Finance pulls "revenue" from Stripe. The numbers never reconcile, and the board sees both.

The CAC Blind Spot

You're approving ad budgets without a defensible CAC number per channel. Payback periods are gut feel, not math.

The LTV Mystery

"Average LTV" hides the truth. The customers acquired through Channel A churn in month 4. The ones through Channel B stay three years. You can't see the difference.

The Solution

Marketing metrics finance signs off on

Revenue from your CRM and Stripe. CAC by channel. LTV by cohort. Payback by campaign. Spectacle gives founders and CFOs the marketing math leadership can build a forecast on.

CRM- and Stripe-Sourced Revenue

Every number in Spectacle ties back to a closed-won deal in your CRM or a paid invoice in Stripe. No vanity conversions. No marketing-only definitions.

Revenue pulled directly from HubSpot, Salesforce, Pipedrive, and Stripe

Same closed-won and paid-invoice numbers your finance team already uses

No "marketing-attributed" revenue that doesn't reconcile with the P&L

CAC, LTV, and Payback per Channel

Real CAC per acquisition channel. Real LTV by cohort. Real payback periods you can defend. The numbers leadership actually needs to allocate capital.

CAC per channel, per campaign, per cohort

LTV from real revenue data, not lead counts

Payback period and gross-margin-adjusted ROAS

Board-Ready Attribution

Four attribution models, applied transparently, with the math exposed. When the board asks how a number was built, you can walk them through it.

4 attribution models — first, last, linear, U-shaped.

Click-only attribution on LinkedIn, no view-through inflation

Transparent calculation logic for every reported number

Forecast-Grade Cohorts

Cohort revenue from acquisition month through 12, 24, 36 months. The data leadership needs to model next year's plan,. and defend it to investors.

Cohort revenue maturation across 3, 6, 12, 24 months

Channel-by-channel cohort comparison

Data ready for the next board deck or investor update

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KPI

Numbers your CFO actually defends

Real revenue, real CAC, real LTV — sourced from CRM and Stripe, attributed across every channel.

1

source

Of revenue truth. Pulled from your CRM and Stripe, not marketing's pixel data.

4

models

Of attribution applied transparently, so the calculation is auditable.

24

months

Of historical data available on day one for cohort forecasting.

0

reconciliation

Tickets between marketing and finance , same closed-won number, same place.

Platform Features

Built for capital allocation, not vanity metrics

Every tool in Spectacle ties marketing activity to real revenue. The way your finance team already accounts for it.

Cross-Channel Funnels

Visit → Lead → Customer, filterable by channel, campaign, keyword, and ad group.

  • Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view, no SQL, no exports, no stitching.
  • Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or come back six months later.
  • Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.

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LinkedIn Company Attribution

Prove awareness and thought-leader ads feed the funnel last-click ignores.

  • Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
  • Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
  • Stop cutting the channel that's actually working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.

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Reporting Hub

ROAS by campaign, LTV by cohort, revenue by channel — live, shareable dashboards.

  • Replace the four-tool reporting stack — GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
  • End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
  • Build the board deck once. Save and share live views by role. Leadership sees the numbers; nobody has to defend the methodology again.

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Visitor Reveal

See the companies behind the visitors who never fill out a form.

  • Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
  • Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
  • Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.

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Audience Hub

Close the loop: push revenue signals back to the platforms buying your traffic.

  • Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
  • Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behaviour and CRM stage — not platform guesses.
  • Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

Integrations

Connected to the systems finance already trusts.

Spectacle pulls revenue from HubSpot, Salesforce, Pipedrive, Odoo, D365, Monday, Zoho, and Stripe — the same systems your sales and accounting teams already use.

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FAQ

Directly from your CRM (HubSpot, Salesforce, Pipedrive, Odoo, Dynamics 365, Monday, Zoho), your payment processor (Stripe), or through the API or JS. The same closed-won and paid-invoice numbers finance already uses, no marketing-only definitions.

Total ad spend per channel, divided by net new customers acquired through that channel, credited under the model you choose. The math is exposed in every report.

Yes. First touch, last touch, linear, and U-shaped run on the same dataset at the same time. You see how credit shifts under each.

Yes. Spectacle B.V. is a Dutch company, processes data under the GDPR and the Dutch UAVG, and hosts on AWS inside the EEA (Ireland). Tracking is first-party through your own server-side GTM container or Google tag: no third-party cookies, no fingerprinting. Lens identifies companies, not individuals. ISO 27001 certification is in progress. Email privacy@spectaclehq.com for our DPA and sub-processor list.

Plans start at $99/mo. Scale, at $349/mo, gives you the full platform, every model, and CRM and ad-platform sync. Enterprise adds SSO, a service level agreement, and custom terms. Lens is priced per identified company, from $0.08 per identify. All pricing is in USD. See the pricing page, or contact sales for Enterprise.

Ready for one set of books?

Marketing and finance, reporting the same revenue number.
CAC, LTV, and payback you can defend to the board.
Set up in minutes, not months.

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See what's driving your pipeline and revenue

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