See which marketing contributed to revenue

Ad platforms claim the same conversion. Your CRM knows who closed, not what brought them in. Spectacle closes the loop and sends revenue back to the ad networks to optimize performance

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Revenue reporting you
can stand behind

Spectacle captures every touchpoint across paid, AI, and organic channels. From the first LinkedIn interaction to a closed deal, you see the complete journey, not just isolated moments.

Full Journey Tracking

Campaign Performance and Attribution

Know which campaigns create pipeline, and which ones just burn budget

Conversion and Audience Syncs

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Conversion and Audience Syncs

Reports your CFO will actually believe

Campaigns tracked

570 +

Touchpoints connected

1200

+

Reporting uptime

99.9 %

In pipeline attributed

Millions

Cross-Channel Funnels

See the full path from ad click to closed deal, across paid, AI, and organic channels. One view, every touchpoint, no more stitching together 5 dashboards to figure out what happened

Visualize multi-touch journeys across every channel in one view.
Compare performance across paid, organic, and direct, side by side.
Identify common patterns of touchpoints that leads to revenue.

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LinkedIn Company Attribution

LinkedIn penalizes your click through ads. Proof contribution of thoughtleader and engagement ads to your lead flow.

Identify companies engaging with your LinkedIn ads that aren't in your CRM yet.
Match deal signals to campaign interactions, track engagement before and after the click.
Prove the value of thought leader and awareness ads using pipeline data, not platform metrics.

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Attribution & Reporting

Build the dashboard your CMO opens on Monday. Filter and pivot revenue data by any dimension, channel, campaign, ad group, cohort, time period. Share live links with anyone who needs the numbers.

Revenue by channel, ROAS by campaign, LTV by cohort, in one dashboard.
Filter and pivot by any dimension: time period, ad group, campaign, channel, cohort.
Share live links with leadership, they see the numbers, not the methodology.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

B2B Sales teams

SaaS and Product-Led Growth (PLG)

Long-Funnel B2C

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b2b Sales Teams

Prove marketing's impact on pipeline

Your board cares about pipeline and closed revenue. Spectacle connects marketing spend to deal progression in your CRM, so you walk into the board meeting with numbers finance already trusts.

See how much pipeline each channel generates.

Follow the journey from first ad click to closed-won in your CRM.

Compare 4 attribution models to show the revenue holds up under any of them.

Share CFO-ready dashboards: ROAS by campaign, LTV by cohort.

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SaaS and Product-Led Growth (PLG)

Trace every signup back to the campaign that brought it in.

Users upgrade to paid, but you can't trace them back to marketing. Your self-serve funnel is a black box. Spectacle links every signup to the ad, page, or post that originated it, so your budget flows to the channels that produce paying users.

Attribute signups and activations to specific campaigns and channels.

See which acquisition sources produce users who convert to paid.

Follow the handoff from product-qualified to sales-qualified with full journey context.

Measure referral and viral loops alongside paid acquisition in one view.

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Long-Funnel B2C

Attribution that works when buying takes months.

Education, real estate, finance, insurance. Your buyer racks up dozens of touchpoints over 30 to 730 days, and last click hands all the credit to the final ad. Spectacle tracks the full sequence and credits the campaigns that started the relationship.

Track every visit in a journey, even months apart.

Credit the early-funnel touchpoints that last click ignores.

See cohort revenue over time (e.g., all leads from March → revenue by September).

Connect offline conversions and call tracking back to digital campaigns.

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