Marketing attribution that speaks revenue

Connect marketing and ad spend to CRM pipeline and revenue — so you can report marketing influence in deal value, not vanity metrics. For B2B sales, (PLG) SaaS and Long-funnel B2C.

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What you can do with Spectacle

Bridge the gap between marketing and sales

Marketing attribution
Connect marketing to CRM pipeline and revenue
Full company journeys
See the entire journey, from companies engaging on LinkedIn to closed deal
Anonymous visitor reveal
See what companies are silently visiting your website
Conversion & audience sync
Sync high intent visitors to ad networks for better results

Whatever your sales motion, Spectacle brings precision vision for marketing attribution

Spectacle logo in lens
B2B Sales
Multiple stakeholders, long sales cycles and CRM handoffs make attribution hard. Spectacle merges touchpoints across individuals within the same company, connecting marketing to pipeline and closed-won revenue.
Product-led growth (PLG)
From first ad click to free signup to paid conversion, Spectacle tracks the full self-serve journey. See which channels drive users that actually activate and retain, not just sign up.
Long-funnel B2C
Insurance, mortgages, education — when the journey from first click to closed deal spans weeks or months, tracking what actually drove the sale is critical. Spectacle stitches the entire journey together so you can attribute revenue to the touchpoints that matter.
Spectacle attribution report

attribution

Accelerate growth through LTV-focused marketing

Your marketing channels connected to your revenue data
Connect all your website traffic, ad networks and revenue sources in just a few clicks. Spectacle will connect the dots for you. Multi-currency? Spectacle automatically converts your data to one unified reporting currency for accurate comparisons.
Scale paid channels confidently
Spectacle will show the which keywords, campaigns and ads are driving customers that have higher lifetime value (LTV). Stop wasting ad spend and boost winners.
Attribute to Companies, not individuals
With company-level attribution, customer journeys of multiple individuals within the same company are automatically merged, revealing the true impact of your marketing on the decision process
Spectacle customer journey view

journeys

Uncover what really drives decision making

See every customer touchpoint from first (ad) click to in-product behavior. Get complete visibility into how prospects discover, engage with, and actually use your product across all marketing channels and within your platform. Whether you're running a Product-led (PLG) motion with self-serve signups or a Sales-led (SLG) approach with guided demos, connect every marketing campaign and product interaction directly to revenue outcomes. Optimize based on the complete customer journey—not just top-of-funnel metrics—regardless of how your prospects prefer to buy.
Spectacle attribution report

audiences

Build and leverage high-LTV audiences that convert and stay

Find your best leads and customers quickly
Easily surface your best leads and customers using intuitive audience overviews that highlight the contacts most relevant to your business goals.
Improve ad performance with (micro) conversion sync
Automatically sync new audience members as (micro) conversion to all major ad networks without any technical setup. No more data mismatches and other headaches
More leads and less spend with automatic Audience syncs
Audiences can automatically sync back to ad networks to either exclude them from future campaigns, or to create similar audience lists for enhanced targeting
Spectacle funnels view

funnels

Pinpoint the marketing actions that move the needle

Funnels reveal how your marketing efforts translate to meaningful product engagement. Track user journeys from first click to power user, identify critical drop-off points, and optimize campaigns that drive not just signups, but active customers. Filter with precision across all marketing dimensions to see which channels deliver real product adoption. Purpose-built for SaaS metrics that matter.

Building on Spectacle

Trusted by businesses and agencies

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Alex Nederlof

VP of Engineering

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

Lotte Laforce

Marketing Specialist

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Koen van de Poel

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Joey Peeters

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Stefan in 't Veld

Founder

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Renke Pieters

Manager

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Ewoud Uphof

Fractional Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Charles de Poorter

Head of Growth

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Niels

Agency Partner

Join the best in the business and start using Spectacle to hit your targets today.

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