Funnels

From first click to power user

Funnels reveal how your marketing efforts translate to meaningful product engagement. Track user journeys from first click to power user, identify critical drop-off points, and optimize campaigns that drive not just signups, but active customers. Filter with precision across all marketing dimensions to see which channels deliver real product adoption. Purpose-built for SaaS metrics that matter.

Powerful insights

Uncover the marketing actions that move the needle

Campaign quality scoring

Filter performance by campaigns, channels, and keywords to identify which marketing investments create truly engaged users versus low-quality traffic.

Conversion clarity

Track the complete journey from first touch to product adoption, revealing which marketing efforts drive meaningful engagement beyond just signups.

Drop-off detection

Pinpoint exactly where users abandon your funnel and gain actionable insights to optimize those critical conversion points.

Flexible attribution

Measure what matters, your way

Dimensional discovery

Drill down into any marketing dimension to uncover hidden patterns and identify tomorrow's winning channels before your competitors do.

Custom cut-off

Configure precise cut-off steps to determine exactly which touchpoints receive credit in your attribution model, ensuring accuracy across long sales cycles.

Multi-model perspective

Switch between attribution models to properly value different marketing actions—from demand generation campaigns that build awareness to demand fulfillment tactics that close deals.