Turn TikTok views into trackable revenue
Bridge the gap between viral content and business results. Spectacle tracks how TikTok campaigns drive real customer actions — from first view to final purchase — helping you prove the ROI of your creative investments.
Why Connect TikTok Ads to Spectacle?
The problem: TikTok shows engagement metrics and conversions, but can't connect those actions to actual revenue. You're left guessing which creative strategies drive real business value beyond views and clicks.
The solution: Spectacle links every TikTok interaction to downstream purchases and customer lifetime value. Track how your short-form content influences the entire customer journey, even when conversions happen days later.
What You Get
Creative ROI tracking — See which video styles, sounds, and trends drive paying customers
Audience value insights — Identify which TikTok audiences convert to high-value customers
Full-funnel visibility — Track TikTok's influence from discovery through purchase
Cross-channel attribution — Understand how TikTok works with other channels to drive conversions
How It Works
Connect TikTok Ads Manager — API integration syncs campaigns, ad groups, and creative data
Enhanced TikTok Pixel — Track events with server-side API for better accuracy
Revenue event mapping — Connect TikTok touchpoints to CRM and payment data
Optimize for value — Scale creative strategies that drive customer lifetime value
Use Cases
🎥 E-commerce Brands
"Which TikTok trends and creators actually drive purchases, not just views?"
🚀 Growth Marketers
"How do I optimize TikTok campaigns for customer value instead of just engagement?"
💰 Performance Teams
"What's the true ROAS when we track TikTok users through their entire journey?"
Tracked Metrics
Engagement Metrics
Video Views, Watch Time, Completion Rate
Likes, Comments, Shares, Saves
Click-Through Rate by Creative
Revenue Attribution
Customer Acquisition Cost by Campaign
Lifetime Value by Audience Interest
Revenue per Creative Format