Turn Pinterest inspiration into revenue attribution
Bridge the gap between Pinterest discovery and customer purchases. Spectacle tracks how your promoted pins influence the entire buyer journey, from first save to final sale, helping you invest in the content that drives revenue.
Why Connect Pinterest Ads to Spectacle?
The problem: Pinterest shows saves, clicks, and conversions, but can't connect those early-funnel actions to actual revenue. You're left guessing which pins drive real business impact beyond initial engagement.
The solution: Spectacle links every Pinterest interaction to downstream customer behavior and purchases. Track how saved pins turn into sales, even when the purchase happens weeks later through different channels.
What You Get
Full-funnel visibility — Track Pinterest users from discovery through consideration to purchase
Creative ROI analysis — See which pin designs and formats generate revenue, not just saves
Audience value insights — Identify which Pinterest audiences and interests convert to high-value customers
Cross-channel impact — Understand Pinterest's role in driving conversions across other channels
How It Works
Connect Pinterest Business — API integration syncs campaigns, ad groups, and promoted pins
Enhanced Pinterest Tag — Track both on-site actions and server-side conversions
Revenue event mapping — Connect Pinterest touchpoints to CRM and payment data
Optimize for value — Scale campaigns and creatives that drive customer lifetime value
Use Cases
📌 E-commerce Teams
"Which product pins drive actual purchases, not just wishlist saves?"
🎨 Creative Teams
"What pin styles and formats generate the highest customer lifetime value?"
📈 Growth Marketers
"How does Pinterest discovery influence purchases across all our channels?"
Tracked Metrics
Engagement Metrics
Impressions, Saves, Closeups
Link Clicks, Shopping Actions
Cost per Action by Campaign
Revenue Attribution
Revenue per Pin and Board
Customer Acquisition Cost by Interest Targeting
Lifetime Value by Audience Segment