Optimize for sticky customers

Spectacle reveals which campaigns, content and channels (paid, AI and organic) drive quality customers. Purpose-built for SaaS and subscription businesses. Multi-touch marketing attribution software to help you cut ad spend and boost revenue.

Spectacle attribution report

attribution

Accelerate growth through LTV-focused marketing

Your marketing channels connected to you revenue data
Connect all your website traffic, ad networks and revenue sources in just a few clicks. Spectacle will connect the dots for you. Multi-currency? Spectacle automatically converts your data to one unified reporting currency for accurate comparisons.
Scale paid channels confidently
Spectacle will show the which keywords, campaigns and ads are driving customers that have higher lifetime value (LTV). Stop wasting ad spend and boost winners.
Attribute to Companies, not individuals
With company-level attribution, customer journeys of multiple individuals within the same company are automatically merged, revealing the true impact of your marketing on the decision process
Spectacle customer journey view

journeys

Uncover what really drives decision making

See every customer touchpoint from first (ad) click to in-product behavior. Get complete visibility into how prospects discover, engage with, and actually use your product across all marketing channels and within your platform. Whether you're running a Product-led (PLG) motion with self-serve signups or a Sales-led (SLG) approach with guided demos, connect every marketing campaign and product interaction directly to revenue outcomes. Optimize based on the complete customer journey—not just top-of-funnel metrics—regardless of how your prospects prefer to buy.
Spectacle attribution report

audiences

Build and leverage high-LTV audiences that convert and stay

Find your best leads and customers quickly
Easily surface your best leads and customers using intuitive audience overviews that highlight the contacts most relevant to your business goals.
Improve ad performance with (micro) conversion sync
Automatically sync new audience members as (micro) conversion to all major ad networks without any technical setup. No more data mismatches and other headaches
More leads and less spend with automatic Audience syncs
Audiences can automatically sync back to ad networks to either exclude them from future campaigns, or to create similar audience lists for enhanced targeting
Spectacle funnels view

funnels

Pinpoint the marketing actions that move the needle

Funnels reveal how your marketing efforts translate to meaningful product engagement. Track user journeys from first click to power user, identify critical drop-off points, and optimize campaigns that drive not just signups, but active customers. Filter with precision across all marketing dimensions to see which channels deliver real product adoption. Purpose-built for SaaS metrics that matter.