attribution
Accelerate growth through LTV-focused marketing
- Your marketing channels connected to your revenue data
- Connect all your website traffic, ad networks and revenue sources in just a few clicks. Spectacle will connect the dots for you. Multi-currency? Spectacle automatically converts your data to one unified reporting currency for accurate comparisons.
- Scale paid channels confidently
- Spectacle will show the which keywords, campaigns and ads are driving customers that have higher lifetime value (LTV). Stop wasting ad spend and boost winners.
- Attribute to Companies, not individuals
- With company-level attribution, customer journeys of multiple individuals within the same company are automatically merged, revealing the true impact of your marketing on the decision process
journeys
Uncover what really drives decision making
See every customer touchpoint from first (ad) click to in-product behavior. Get complete visibility into how prospects discover, engage with, and actually use your product across all marketing channels and within your platform. Whether you're running a Product-led (PLG) motion with self-serve signups or a Sales-led (SLG) approach with guided demos, connect every marketing campaign and product interaction directly to revenue outcomes. Optimize based on the complete customer journey—not just top-of-funnel metrics—regardless of how your prospects prefer to buy.
audiences
Build and leverage high-LTV audiences that convert and stay
- Find your best leads and customers quickly
- Easily surface your best leads and customers using intuitive audience overviews that highlight the contacts most relevant to your business goals.
- Improve ad performance with (micro) conversion sync
- Automatically sync new audience members as (micro) conversion to all major ad networks without any technical setup. No more data mismatches and other headaches
- More leads and less spend with automatic Audience syncs
- Audiences can automatically sync back to ad networks to either exclude them from future campaigns, or to create similar audience lists for enhanced targeting
funnels
Pinpoint the marketing actions that move the needle
Funnels reveal how your marketing efforts translate to meaningful product engagement. Track user journeys from first click to power user, identify critical drop-off points, and optimize campaigns that drive not just signups, but active customers. Filter with precision across all marketing dimensions to see which channels deliver real product adoption. Purpose-built for SaaS metrics that matter.