Ad network integrations
Microsoft Ads
| Feature | Supported |
|---|---|
| Campaign measuring | ✅ |
| Keyword measuring | ✅ |
| Ad Spend measuring | ✅ |
Measure Microsoft Ads traffic
In your Microsoft Ads account, go to Settings → Account Level Options. In the Final Url Suffix field, enter the following:
utm_id={CampaignId}&utm_campaign={Campaign}&sp_ai={AdId}&sp_agi={AdGroupId}&sp_kwi={TargetId}&utm_term={keyword:substituted_because_of_url_length_limit}&sp_n=bing_ads&sp_pl={Network}
Important: If you have Google Ads sync enabled, make sure to disable "Account level URL options" import. Go to import → click on "edit" next to the Google Ads import → Continue → Find the URL Tracking block → If it is enabled, expand it on the right and make sure to disable "Account level URL options"
These instructions can also be found by clicking the integration on your workspace's settings page.
Measure Microsoft Ads ad spend
To import your Microsoft Ads spend, please go your workspace's settings page and click the "connect" button on the Microsoft Ads integration. This will automatically take you to Microsoft Ads and ask you to connect your account. After connecting your account, Spectacle will import your Microsoft Ads spend data, starting from the first tracked click for this network.